Pendleton X Star Wars
Celebrating the release of the new Star Wars movie, The Force Awakens, Pendleton Woolen Mills teamed up with Lucasfilm to create a hand-numbered limited edition set of wool blankets with certificates of authenticity and a collectors set of boxes. To promote these unique items we held street party to reveal the blankets at #ForceFriday — a worldwide event. I was responsible for managing the production on the boxes and blanket tags, as well as creative direction, design, and production for hand-numbered stickers, shirts, posters, VIP and general invitations, social media teasers, cantina tokens, temporary tattoos, a window display, banners, photo booth, POS, and PR kit for our successful block party.
Behind the Scenes:
DESIGNER Andrea Capp
CLIENT Pendleton Woolen Mills, LucasFilm